Client

Campaign Period

August 15, 2023 - October 24, 2023

Campaign Objective

Educate people on the ease and speed of Global Money Transfers, emphasising no HSBC fees for international transfers and no fees on transfers in supported currencies to over 50 countries and territories.

Solution

• Published a WeChat advertorial showcasing scenarios of individuals using the HSBC AU APP's global money transfer service through interviews with international students and a CEO of a multinational trade company.
• Translated HSBC banners and videos into Chinese, Cantonese, Japanese, and Korean to convey key messages to a wider audience.

Campaign Evaluation

• Page Views: 7,000+

This campaign effectively communicated the benefits of HSBC's Global Money Transfers, increasing awareness and engagement among the target audience.