Lion Media Group

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/media & agency

We are LMG

We are one of the largest Melbourne based Chinese language digital media/agency that delivers a truly integrated approach to tailor your marketing strategies to explore the Australia-based Chinese market. 

Within 8 years of establishment, the media channels - WeLife, MelFun and WeMums - we own and run on WeChat, Weibo, Douyin (Tiktok), and Red Book have gained over 600,000 followers from the local Chinese community. The creative, valuable, and authoritative content we produced everyday made us influential in the local Chinese market.

  • LMG Influential Media Channels

    WeChat Official Account

    WELIFE

    250,000+

    MELFUN

    70,000+

    Sydney Welife

    30,000+

    OZMAMA

    40,000+

    Website

    Weibo KOL Account

    @Newmel

    269,100+

    Little Red Book

    @Monika

    6.000+

    @WeMums

    700+

    Video Channel

    @WELIFE

    WeChat Video

    @WELIFE

    TikTok 11,000+

    @WeMums

    WeChat Video

    WeChat KOL Account

    WeClub

    6 KOL accounts

    20,000+

    WeMums

    4 KOL accounts

    20,000+

    WeMums

    100+ Chat groups 30,000+

    Monika

    4 KOL accounts

    10,000+

    /SERVICES

    What we do.

    China Digital Strategy

    We go beyond your expectations by setting out a comprehensive media plan to market your product to the right audience.

    Content Strategy & Development

    Our in-house editorial team aims to create original and appealing content, tailored to the viewing preference of your target audience. 

    PR and offline events

    Regular online and offline membership activities to actively engage with the audience and improve brand awareness.

    Cross-channel media buying (Australia wide)

    We have integrated our media platforms to make full use of more than 30 communication channels to connect our client with their desired audience.

    KOL Marketing

    KOL as the experts in their own niches, as a positive endorsement for products, which brings considerable flow-on effect to the brands.

    Chinese Social Media Marketing

     From WeChat, Weibo to Xiao Hong Shu, our objective is to lead our client to the most appropriate social media which helps driving awareness and consideration, leading to conversion.

    /working process

    This is how we generate the best campaign.

    01

    Brief

    We will sit down with the client to create a brief with details about the campaign goals, product features and we will recommend platforms that are best suited to the clients’ needs. Our experienced media planner will gather your requirements at the first meeting. Whether you are in retail, tourism, telco, entertainment, fashion, education, FMCG, or banking & finance, we have domain expert that can understand in your way.

    03

    Connect, Communicate & Convert

    Through our various digital and social media channels, we can help the client reach their desired audience, increase their brand awareness and generate sales conversions. All components of the campaign are planned together and form part of a coherent execution strategy that stays true to the original customer insight(s) and business objectives. We have integrated our media platforms to make full use of each communication channel to connect, communicate and attract users to become loyal customers of your brands. Our campaign strategies are completely focused on meeting the needs of our clients and their market conditions to achieve maximum ROI.

    02

    Creative Content

    LMG’s social media experts help establish your business objectives and identify your target audience, create engaging and shareable content which leads to UGC (User-generated content) and finally link up your social media marketing with all other aspects of your online presence. The results are reflected in the number of reposts, comments, likes and views. Again, because we own social media channels and communicate with hundreds of thousands of followers, we know exactly what content lead to best results for different clients. We deliver the content with passion, relevance, and understanding of the customer.

    04

    Report - Happy Client

    We pursue relationships based on transparency, persistence, mutual trust and integrity with our employees, clients, and business partners. Our digital marketing work speaks for itself. We deliver personal, passionate and tailored service to each and every one of our clients, big or small. A lot of our clients become close friends of us, and even business partners. We are here to help you unlock the Chinese market in Australia and even mainland China. 150 Happy clients, hundreds of successful campaigns, 20 industries, and more than 300,000 followers.



    /case study

    Your satisfaction is our measure of success. We work with you to ensure that our designs speak your language, in every medium.

    Arts & Culture

    Fashion and Retail

    Government & Community

    Health & Wellbeing

    more case studies

    WeClub is a Melbourne-based fans community of WELIFE, MELFUN and WEMUMS, focusing on building up relationship with fans through periodical online and offline social events.


    On WeChat, we currently have over 30,000 fans within 6 KOL/influencer accounts which could more accurately target to our followers with SPOC (Single Point of Contact) service.

    Our Events

    Featured Articles

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