We are one of the largest Melbourne based Chinese language digital media/agency that delivers a truly integrated approach to tailor your marketing strategies to explore the Australia-based Chinese market.
Within 8 years of establishment, the media channels - WeLife, MelFun and WeMums - we own and run on WeChat, Weibo, Douyin (Tiktok), and Red Book have gained over 600,000 followers from the local Chinese community. The creative, valuable, and authoritative content we produced everyday made us influential in the local Chinese market.
We go beyond your expectations by setting out a comprehensive media plan to market your product to the right audience.
Our in-house editorial team aims to create original and appealing content, tailored to the viewing preference of your target audience.
Regular online and offline membership activities to actively engage with the audience and improve brand awareness.
We have integrated our media platforms to make full use of more than 30 communication channels to connect our client with their desired audience.
KOL as the experts in their own niches, as a positive endorsement for products, which brings considerable flow-on effect to the brands.
From WeChat, Weibo to Xiao Hong Shu, our objective is to lead our client to the most appropriate social media which helps driving awareness and consideration, leading to conversion.
We will sit down with the client to create a brief with details about the campaign goals, product features and we will recommend platforms that are best suited to the clients’ needs. Our experienced media planner will gather your requirements at the first meeting. Whether you are in retail, tourism, telco, entertainment, fashion, education, FMCG, or banking & finance, we have domain expert that can understand in your way.
Through our various digital and social media channels, we can help the client reach their desired audience, increase their brand awareness and generate sales conversions. All components of the campaign are planned together and form part of a coherent execution strategy that stays true to the original customer insight(s) and business objectives. We have integrated our media platforms to make full use of each communication channel to connect, communicate and attract users to become loyal customers of your brands. Our campaign strategies are completely focused on meeting the needs of our clients and their market conditions to achieve maximum ROI.
LMG’s social media experts help establish your business objectives and identify your target audience, create engaging and shareable content which leads to UGC (User-generated content) and finally link up your social media marketing with all other aspects of your online presence. The results are reflected in the number of reposts, comments, likes and views. Again, because we own social media channels and communicate with hundreds of thousands of followers, we know exactly what content lead to best results for different clients. We deliver the content with passion, relevance, and understanding of the customer.
We pursue relationships based on transparency, persistence, mutual trust and integrity with our employees, clients, and business partners. Our digital marketing work speaks for itself. We deliver personal, passionate and tailored service to each and every one of our clients, big or small. A lot of our clients become close friends of us, and even business partners. We are here to help you unlock the Chinese market in Australia and even mainland China. 150 Happy clients, hundreds of successful campaigns, 20 industries, and more than 300,000 followers.
On WeChat, we currently have over 30,000 fans within 6 KOL/influencer accounts which could more accurately target to our followers with SPOC (Single Point of Contact) service.