WOS
Client
Watches of Switzerland (WOS)
Campaign Period
- January 1, 2023 - January 29, 2023
- January 19, 2024 - January 25, 2024
Campaign Objective
Promote Watches of Switzerland to the Chinese community in Australia, enhancing brand awareness and encouraging both online and in-store purchases.
Solution
- Published promotional advertorials on WeLife WeChat public accounts.
- Placed a middle-position banner in WeSydney's headline advertorial.
- Displayed a RED banner during the Lunar New Year period.
Campaign Evaluation
- Total Impressions/Page Views: 1,095,131
- Total Engagements: 3,778
This campaign successfully elevated brand visibility and drove customer engagement during key promotional periods.
