Client

Campaign Period

October 4, 2023 - October 25, 2023

Campaign Objective

Promote TRESemmé's new product on social media to attract targeted customers to purchase the product.

Solution

• Selected 3 fashion influencers with brand-consistent social personas.
• Supported influencers in drafting content, sharing their experience, focusing on product efficacy, and before/after comparisons.

Campaign Evaluation

• Total Page Views: 27,550
• Total Engagements: 1,675

This campaign effectively leveraged influencer marketing to drive product awareness and engagement within the target audience.