Taobao
Client
Taobao
Campaign Period
October 30, 2023 - October 31, 2023 (2 days)
Campaign Objective
Increase awareness of Taobao and its Double Eleven 11.11 event among the local Australian community.
Solution
- Set up an offline event showroom decorated with products available on Taobao, allowing visitors to immersively experience what they can purchase during the Double Eleven event.
- Distributed Taobao merchandise and small gifts to guide offline visitors, including new overseas Taobao users, to visit the Double 11 campaign page.
Campaign Evaluation
- Total Participants: 810
This campaign successfully raised awareness of Taobao's Double Eleven event, engaging a significant number of new and existing users.
