Client

Campaign Period

Annual Mangement

Campaign Objective

Establish Lee Kum Kee’s own media channels on WeChat and RED to connect with Chinese communities across Australia.

Solution

• Published content three times monthly on the RED platform and once monthly on WeChat.
• Collaborated with five influencers each month (2k-5k followers in the Foodie/Food Sharing category).
• Promoted Lee Kum Kee sauces to increase brand awareness and improve audience perception.

Campaign Evaluation

• Clicks: 1,000+ (per month)
• Estimated CTR: 2.5% to 3.5% (per month)

This ongoing campaign successfully enhances Lee Kum Kee's presence and engagement within the target community.