Melbourne Museum

Client

Melbourne Museum

Campaign Period

February 13, 2021 - July 7, 2024

Campaign Objective

Promote new exhibitions and events to the Chinese community, encouraging ticket purchases and participation.

Solution

  • Placed a top position banner in WeLife's headline advertorial.
  • Published promotional content on WeLife and WeMum WeChat public accounts.

Campaign Evaluation

  • Total impressions:950,000+
  • Total Page View: 7,000+

This strategic approach successfully increased visibility and engagement within the target audience.

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