Watches of Switzerland
Background
Watch of Switzerland (WoS) is Australia’s leading and Largest official boutique retailer of exclusive luxury watches.
Watch of Switzerland aims to grow the brand awareness of WoS among the Chinese community in Australia, further increase WoS’s exposure, influence and popularity.
Meanwhile, acquire more follower for its new WeChat account, further drive traffic to the physical boutiques in different cities, and encourage people to collect the “Perpetual Magazine” during CNY.
Brief
WeChat service account set-up & management, and We Chat programmatic advertising.
WoS has executed a WeChat programmatic AD during CNY 2020, for the sake of attracting new followers of Wos’s new WeChat account and drive more traffic to their luxury boutiques in different cities.
In the new year 2021, the Lion Media Group also makes the Blancpain compain for WoS.
- During the management of WoS’s WeChat account, we post a WeChat promotional article every week to make the publication of the article more regular.
- Lion Media Group improves the content quality and typesetting of WoS’s WeChat official account articles with professional design and aesthetics
Results
The core data and interactive data shows that, within two weeks, WoS has reached 635, 197 active WeChat users in Australia. As a result, the AD has been exposed 1, 399,548 times, acquiring 1903 new followers and 8, 858 click-through Levantine Hill.
01. Follower Acquisition
From December 2019 to now on, Lion Media Group has acquired almost more than 1000 followers for WoS on WeChat successfully.
02. Page View Analysis
After Lion Media Group took over the WeChat official account of WoS, the page view of the new account increased significantly and continues to increase.
In the brand new 2021, Lion Media Group will achieve further cooperation with Watch of Switzerland in a variety of innovative forms and achieve more ambitious goals.
