Puffing Billy
Background
Puffing Billy is Australia’s premier and favourite preserved steam railway.
Brief
Puffing Billy Railway has collaborated with LMG regarding its “DAY OUT WITH THOMAS” Campaign, which encompassed lucky draw event, special discount code for the readers to keep the audience attracted and engaged.
Results
As a result, the articles have gained more than 10k click-throughs, and ticket selling has boosted significantly after the WeChat campaign.
https://mp.weixin.qq.com/s/JIIqSTYaLAfzlXm2M08SoA
Event Date: 03/2018 – 09/2018 No. of Tickets Sold by WeClub: 850
Event Date: 12/09/2019 No. of Attendees: 80 Prepared Period: 1 Weeks
Event Date: 10/10/2019 No. of Attendees: 25 Prepared Period: 1.5 Weeks
CMC Pictures 「Hello, Mrs. Money」
Event Date: 26/05/2019 No. of Attendees: 100 Prepared Period: 1.5 Weeks
Event Date: 01/2019 – 03/2019 No. of Tickets Sold by WeClub: 1000
Event Date: 10/2018 – 03/2019 No. of Tickets Sold by WeClub: 600
Event Date: 07/2017 - 10/2017 No. of Tickets Sold by WeClub: 260
Event Date: 03/2018 – 09/2018 No. of Tickets Sold by WeClub: 850
Event Date: 15/10/2017 No. Attendees: 100
Event Date: 03/2018 – 09/2018 No. of Tickets Sold by WeClub: 850
Event Date: 12/09/2019 No. of Attendees: 80 Prepared Period: 1 Weeks
Event Date: 10/10/2019 No. of Attendees: 25 Prepared Period: 1.5 Weeks
CMC Pictures 「Hello, Mrs. Money」
Event Date: 26/05/2019 No. of Attendees: 100 Prepared Period: 1.5 Weeks
Event Date: 01/2019 – 03/2019 No. of Tickets Sold by WeClub: 1000
Event Date: 10/2018 – 03/2019 No. of Tickets Sold by WeClub: 600
Event Date: 07/2017 - 10/2017 No. of Tickets Sold by WeClub: 260
Event Date: 03/2018 – 09/2018 No. of Tickets Sold by WeClub: 850
Event Date: 15/10/2017 No. Attendees: 100