Life Space
Background
Life-Space is a family-owned Australian company, specializing in providing probiotics and supplements that are designed to help support optimal health and wellbeing.
Brief
Life-space would like to establish brand awareness among Chinese people and drive sales access Chinese market in Australia especially through e-commerce.
Solutions and Results
LMG devised a customized marketing plan for Life-space with a special focus on both online and offline channels across Australia. During the process, LMG also helped in creative content strategies and media buying strategies.
LMG created a series of creative online content on different Life-Space products, promoting a caring image of Life-Space. We circulated these posts via media buying service on WeChat to cover major cities such as Melbourne, Sydney, Adelaide, Brisbane, Tasmania, etc.
These posts generated brand awareness among Chinese, especially Daigous and Daigou customers, and also made it possible for Chinese to access products information via Chinese media networks. These contents effectively drove sales of Life-space products and raised brand awareness among Chinese market in Australia.
For the offline promotion, we spotted the central advertising position in the largest shopping centre across the Southern Hemisphere – Chadstone, installing huge posters that attracted eyes of thousands of customers in the shopping centre.
