Lion Media Group

Australia’s leading Chinese-language digital media outlet

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Who We Are

Lion Media Group is Australia’s leading Chinese-language digital media outlet, with over a decade of experience delivering engaging news, current affairs, community events, and essential information to over 1 million followers across platforms like WeChat, Little Red Book, Weibo, and our news website. Recognised by industry leaders, government at all levels, and community organisations, we have become the trusted platform for Australia’s Chinese community.

Recognized Industry Leader

#1 WeChat Official Account in Australia

High Daily Engagement

200,000+ Daily Views across our platforms

Proven Success

1,000+ Clients Served

Expansive Reach

1M Followers across our media network

Unmatched Expertise

12 Years of Experience in Chinese-language digital media

Community Engagement

100+ Events Organized for the Chinese-Australian community

LMG Influential Media Channels

Our Services

Chinese Digital Marketing Strategy

Unveil the full potential of your brand with our bespoke strategies, designed to navigate the complexities of the Chinese digital landscape, ensuring your message resonates with your target audience.

Media Buying

Maximise reach through our extensive media network, enabling your brand to connect with the 1.4 million-strong Chinese community in Australia and achieve impactful ad placements across top platforms.

WeChat Marketing

Leverage the power of WeChat, with our targeted marketing solutions that connect, engage, and convert your audience into loyal customers. Under the WeChat Marketing umbrella, we offer comprehensive services designed to amplify your brand presence and engagement.

Little Red Book (LRB) Marketing

Tap into the heart of the most influential lifestyle community with our Red Book marketing strategies, effectively showcasing your brand to a highly engaged and affluent audience.

Content Strategy & In-Language Production

Strengthen your brand’s local presence through in-language content that resonates. Our team specialises in culturally relevant content strategy and high-quality production that brings your vision to life.

Influencer Collaborations

Amplify your message by partnering with key influencers and opinion leaders, boosting your brand's reach and engagement with trusted voices in the Chinese-Australian community.