IELTS IDP
Background
IDP is a global leader in international education services, also a co-owner of IELTS, the world’s most popular high-stakes English language test.
Brief
IELTS Australia has executed a WeChat programmatic AD during October 2020, for the sake of encouraging more people from Chinese community to experience the computer-delivered IELTS test.
Results
Within one month, IELTS Australia has reached 280,949 active WeChat users aged between 18-35 in Australia. As a result, the AD has been exposed 986,181 times, acquiring 547 new followers and 2,691 click-through.
Event Date: 03/2018 – 09/2018 No. of Tickets Sold by WeClub: 850
Event Date: 12/09/2019 No. of Attendees: 80 Prepared Period: 1 Weeks
Event Date: 10/10/2019 No. of Attendees: 25 Prepared Period: 1.5 Weeks
CMC Pictures 「Hello, Mrs. Money」
Event Date: 26/05/2019 No. of Attendees: 100 Prepared Period: 1.5 Weeks
Event Date: 01/2019 – 03/2019 No. of Tickets Sold by WeClub: 1000
Event Date: 10/2018 – 03/2019 No. of Tickets Sold by WeClub: 600
Event Date: 07/2017 - 10/2017 No. of Tickets Sold by WeClub: 260
Event Date: 03/2018 – 09/2018 No. of Tickets Sold by WeClub: 850
Event Date: 15/10/2017 No. Attendees: 100
Event Date: 03/2018 – 09/2018 No. of Tickets Sold by WeClub: 850
Event Date: 12/09/2019 No. of Attendees: 80 Prepared Period: 1 Weeks
Event Date: 10/10/2019 No. of Attendees: 25 Prepared Period: 1.5 Weeks
CMC Pictures 「Hello, Mrs. Money」
Event Date: 26/05/2019 No. of Attendees: 100 Prepared Period: 1.5 Weeks
Event Date: 01/2019 – 03/2019 No. of Tickets Sold by WeClub: 1000
Event Date: 10/2018 – 03/2019 No. of Tickets Sold by WeClub: 600
Event Date: 07/2017 - 10/2017 No. of Tickets Sold by WeClub: 260
Event Date: 03/2018 – 09/2018 No. of Tickets Sold by WeClub: 850
Event Date: 15/10/2017 No. Attendees: 100