LMG (Lion Media Group) is an integrated full-service Chinese digital marketing agency operating influential digital channels in Melbourne. Founded in 2010, LMG is dedicated to Chinese social media communication and marketing, and has expanded its services and solutions into digital advertising, e-commerce, Chinese market R&D as it has grown. LMG is now the leading Australian Digital IMC (Integrated Marketing Communications) group committed to assisting both Chinese and Australian companies in deepening their brand relationships with Chinese consumers. 

LMG is also the only agency that has five years experience in social media channels operation, we own Melbourne’s largest Weibo and WeChat channel – Welife with 140K and 180K followers on each platform. The same team that’s responsible for this growth will be collaborating to drive results for you.

The services we provide include Digital Strategy, Weibo Marketing, WeChat Marketing, Search Marketing,  Media Planning and Buying, PR and events, and cross border e-Commerce.

In our Weibo & WeChat social platforms, we develop and implement one-to-one social marketing communication programs and content that help our clients build lasting relationships with their audiences.

We provide our clients with a full range of digital and direct media planning and buying, search marketing, research, analytics and emerging platform services.

Effective marketing campaigns target the right customers with the right messages through the most relevant channels. All components of the campaign are planned together and form part of a coherent execution strategy that stays true to the original customer insight(s) and business objectives.

Your brand is more than your logo, name or slogan — it’s the entire experience your prospective and existing customers have with your company, product or service. In digital commerce, brand is more about “relationships” and “conversations” as opposed to “campaigns” in terms of customer engagement. 

We specialise in website design and development tailored to your specific business requirements and we can create anything from landing pages to full commerce websites. We’re all about helping you turn your ideas into engaging and innovative websites that bring your brand to life and inspire your customers.
We offer friendly, professional and personalised service to create fully-customised unique websites.


Our offerings range from media relations, public affairs, crisis management and media releases to tech support and emerging digital media. We have more than 2,000 Melbourne club members and create events tailored to your goals.


We’ve developed an approach to shaping digital strategies for our clients that allow us to produce prioritised, cost-effective solutions that deliver a measurable return on your investment.

We are big enough to be responsible for planning and buying advertising media for some of the world’s biggest brand

and small enough to remember your coffee order.

Our experienced media planner will gather your requirements at the first meeting, whether you are in retail, tourism, telco, entertainment, fashion, education, FMCG, or banking&finance, we have domain expert that can understand in your way.

We will also walk you through Chinese digital channels, a lot of people talking about Weibo and WeChat, but we are different – we run channels! We own 200,000 followers on these channels and engage with our fans on an hour basis.

Content is the King!

LMG’s social media experts help establish your business objectives and identify your target audience, create engaging and shareable content which leads to UGC (User-generated content) and finally link up your social media marketing with all other aspects of your online presence. The results are reflected in the number of reposts, comments, likes and views.


Again, because we own social media channels and communicate with hundreds of thousands of followers, we know exactly what content lead to best results for different clients. We deliver the content with passion, relevance, and understanding of the customer.

Effective marketing campaigns target the right customers with the right content through the most relevant channels. 

All components of the campaign are planned together and form part of a coherent execution strategy that stays true to the original customer insight(s) and business objectives.

We have integrated our media platforms to make full use of each communication channel to connect, communicate and attract users to become loyal customers of your brands. Our campaign strategies are completely focused on meeting the needs of our clients and their market conditions to achieve maximum ROI.

We pursue relationships based on transparency, persistence, mutual trust and integrity with our employees, clients, and business partners.

Our digital marketing work speaks for itself. We deliver personal, passionate and tailored service to each and every one of our clients, big or small. A lot of our clients become close friends of us, and even business partners. 

We are here to help you unlock the Chinese market in Australia and even mainland China. 150 Happy clients, hundreds of successful campaigns, 20 industries, and more than 200,000 followers.



Chinese Digital Strategy
WeChat Marketing
Media Planning and Buying
Weibo Marketing
PR & Event
Copy Writing


We will share the secrets of how you can succeed in your Chinese Marketing.

WeChat Official Account

chriskeke February 28 / 2018

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Where are we?


Melbourne Office: Level 2, 253 Lonsdale Street Melbourne VIC 3000

Beijing Office: Suite 401, 34 XiDaWang Road, ChaoYang, Beijing CHINA


+61 3 9663 8813