China is the world’s largest consumer market and brands from across the globe are competing to succeed in it. With over 930 million monthly active uesrs, including over 1 million users in Australia, WeChat is one of China’s most powerful social media platforms. For businesses targeting Chinese consumers, WeChat is not an option it’s a NECESSITY!
WeChat offical account is the most sought after topic for most of our clients, being an expert – we run our WeChat offical account since 2014 and gained 200,000 followers and “Welife” has became Melbourne’s largest WeChat Subscription Account. For most individuals and companies there are two types official account:
- WeChat Subscription Account
- Send up to 1 push message per day (maximums 8 posts)
- Grouped together in a dedicated folder appearing alongside your friends in the ‘Chat’ section of WeChat.
- Can be created either with a Chinese ID or a local Chinese business license.
- Account Features would be limited, especially access to the WeChat API development.
- WeChat Service Account
- Can only push 4 messages per month (maximums 8 posts for each push)
- Appears as friend in the “Chat” section of WeChat
- Extremely visible
- Have additional features compared to subscription account such as WeChat payment, geo-localisation, WeChat login etc.
- Support API development
Set-up & Registration Process
Option 1: Using your own Oversea Business License
- Time Frame: 2-3 weeks
- Pro: 100% legally control & ownership of this account
- Con: Higher setup and annual verification fee.
Option 2: Using a 3rd-party Chinese license to create the account
- Time Frame: 4-5 days
- Pro: Easy to get started
- Con: Ownership of such account belongs to the registered 3rd-party Chinese company and followers may have confusion.
More to come……
Written by Leo Lian, MD of LMG.
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